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…"I don’t tweet, and I don’t care"…
A lot of what’s written about Social Media assumes a certain level of sophistication. But most people who are trying to deal with their business on a day-to-day basis simply don’t really understand...
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Multiple accounts on Facebook…and the only thing that stays constant is change…
Many people are confused by Facebook’s Terms of service regarding business and personal accounts. Facebook’s Terms still do state that one person cannot administer multiple accounts. So strictly...
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10-Point Strategy for a Successful Social Media Campaign
Starting a Social Media campaign for your business can be completely overwhelming. Where do you begin? Should you set up a Twitter account and tweet away until you gather a following? Maybe a Facebook...
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Chasing a High Follower Count Will Never Make You Happy
I was in a meeting the other day with another social media professional and we were looking for case studies to feature in a panel discussion. My colleague brought up one specific brand again and...
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